President Demirtaşoğlu made statements regarding digital technologies in the sector.
President Demirtaşoğlu emphasized that within a competitive market economy, the increasing interest of mill machinery manufacturing companies in digital technologies presents the key to sustaining their businesses with greater reliability and acceptable profitability. However, he underscored the importance of adopting the correct approach to "digital," listing his views on the matter.
The term "digital transformation," which has been talked about for many years, was initially used to describe the adoption of digital technology to digitize non-digital products. However, post-pandemic, this approach to digital transformation is now a thing of the past in the business world. Over the past three years, any international business that has not undergone this type of digital transformation has either become a niche or, more likely, is no longer part of the business world. Now, whether it's a website, a mobile application, or a social media platform, almost every business today has had to have some form of online presence. Therefore, the term "digital transformation" is now an outdated term, and instead, we should move forward with a mindset that embraces "digital evolution."
Zeki Demirtaşoğlu, President of the Mill and Machinery Manufacturers Association (DESMÜD), stated that they signed an export agreement worth 80 million dollars as a result of the negotiations held at the GRAINTECH INDIA 2023 fair in India, saying, "W
The fair organized by the Turkish company received significant interest in Russia.
"The leading company in the Turkish exhibition sector, CNR Holding, has expanded to Russia after the African market. The fair, organized to meet Russia's demand for milling machines and equipment worth four billion dollars annually, opened in Rostov, the country's most important agricultural region. The opening of the fair was attended by the Minister of Economy of the Rostov Region, Papushenko Maksim Valeryevich."
The export figure for Çorum's milling machines is 200 million dollars!
In a breakfast program organized by the Milling Sector and Machinery Manufacturers Association, Association President Zeki Demirtaşoğlu, İsmail Alapala, and many industry representatives came together.
Zeki Demirtaşoğlu, President of the Milling Sector and Machinery Manufacturers Association, provided information about the economy, stating, "Our sector aims to reach an export figure of 4 billion dollars this year. One of the most important regions is Çorum. About 35% of our members are located in Çorum. That's why we held the regional consultation meeting in Çorum. Çorum is one of the cities where Anatolian lions, who contribute to Turkey's exports, are most concentrated. We attach special importance to Çorum, a city with an open vision and potential to become a global brand."
At the meeting, it was noted that Çorum's milling machinery export figure is approximately around 200 million dollars, making it the third city in Turkey in this regard. Demirtaşoğlu emphasized, "We believe that our country should also value this. We think that Çorum should be given some privileges in regional development. We believe that our industrialist friends, who have always supported the nation and the country at the center of Anatolia, should have easier access to credit, land allocation, and at least 10% interest support to continue their activities in the industry. A $4 billion export figure is a good number. The Milling Sector and Machinery Manufacturers Association alone accounts for nearly 25% of machine exports. I believe our friends should be aware of their own worth. I think what is very easy for them, such as building factories, might be astonishing to you. We believe that the valuable work we do should also be valued by the government."
"INDUSTRIALISTS SHOULD HAVE EASY ACCESS TO CREDIT! THEY CANNOT GROW WITHOUT CREDIT SUPPORT"
Milling Sector and Machinery exporters are number one in the world. Therefore, state banks should provide special loans to our sector, and if the licensed warehouse institution provides the sector with a special 7.5-point interest support, which is already a significant added value, they should provide at least a 10-point interest support to this sector, which has much more added value. They should facilitate. As an association, we will do our part. Access to credit from Exim Bank should be facilitated. We want a branch in Ankara and cannot reach Istanbul. I think Exim Bank should be easily accessible to exporters. Because credit is the main support for exporters. In a period where expenses are increasing so much, industrialists cannot grow without credit support. They cannot increase employment and sustain their business.
Mekpan Panel to visit DESMÜD!
During the visit to Celalettin Hakan Katırcı, the Chairman of the Board of Directors of Mekpan Panel, by Zeki Demirtaşoğlu, the President of the Milling and Sector Machinery Manufacturers Association (DESMÜD), and the members of the board of directors, they toured the production facilities of Mekpan Panel and received information.
Celalettin Hakan Katırcı, the Chairman of the Board of Directors of Mekpan Panel, who guided Zeki Demirtaşoğlu, the President of DESMÜD, and the members of the board of directors through the production facilities of Mekpan Panel and provided information about the production, said, "We are extremely pleased with DESMÜD's visit. As Mekpan Panel, we are proud to be listed among Turkey's second 500 Largest Industrial Enterprises in 2022, and we are also among the top ranks in production efficiency in the sector. Starting our operations in 2011 with strong capital, competent human resources, good suppliers, and customer relationships, Mekpan Panel has reached an area of 65,000 m², including 41,000 m² of closed area, with the investments we have made in Konya 3rd Organized Industrial Zone. In addition to this investment, with the 3rd line investment we plan to put into operation this year, we aim to increase our annual production capacity from 8.5 million m² to 13.6 million m². Thus, we reach a daily actual production quantity of 40,000 m² from 25,000 m². We are the largest panel factory under one roof in Turkey. Mekpan Panel, which sets standards in sandwich panel production in our country, focuses on innovation and increasing added value, and continues to lead the sector with its ongoing investments. In our facility equipped with innovative and state-of-the-art technologies, we combine architectural aesthetics and quality with the roof and facade panels we produce. Despite the challenging economic conditions today, with our vision to be the most valuable producer in the industry, we focus on increasing the satisfaction of our dealers and customers, and continue our investments aimed at increasing efficiency without slowing down. Our MEKPAN PANEL branded sandwich panels, which are long-lasting, earthquake-resistant, highly fire-resistant, and have high thermal insulation performance, are widely used in sports facilities, industrial facilities, mill facilities, hangars, residences, and cold storage warehouses. MEKPAN PANEL branded sandwich panels, which play an important role in energy saving, provide definite solutions in terms of heat and water insulation, and with their earthquake and fire resistance, they are safe, beautify life with their architectural aesthetics, add value to your structure, and are one of the most environmentally friendly products of today. I would like to thank President Zeki Demirtaşoğlu and the members of the board of directors for visiting us."
Mekpan Panel Family will strengthen our association
Zeki Demirtaşoğlu, the President of DESMÜD, said during the visit that the Mekpan Panel family will strengthen our association, saying, "Our association closely monitors all developments and activities related to the industry both domestically and internationally and prepares to sign many innovations with its active membership. Our members are in close relations with many countries of the world and carry out an export chain consisting of a total of 167 countries, including America, Europe, Latin America, Africa, the Middle East, the Far East countries, and the Russian Republics, and are growing every day. The membership of Mekpan Panel Chairman of the Board Celalettin Bey and the Mekpan family to our association and our industry, which has reached an area of 65,000 m² with its investments and is the largest panel factory under one roof in Turkey, will strengthen us. Together with Mekpan Panel, we aim to offer more value to our members by following the latest technologies and innovations in the industry. We want to contribute to the growth and development of our industry through this collaboration. As an association that takes on a pioneering role in protecting our environment and building a sustainable future, we are aware of our environmental responsibility. We want to emphasize the importance we attach to carbon footprint and energy efficiency in our factories, operations, and facilities. We are aware of our responsibility to create a more livable world for future generations. As an association aware of this responsibility, we will continue to work for environmental sustainability. We are proud to strive together to build a world that is more respectful to the environment and more efficient in using energy. We are looking forward to sharing the experiences and expertise of Mekpan Panel, a company that has made R&D its mission and vision and stands out with its commitment to innovation and continuous improvement, with our association. I also thank them for their hospitality."
Değirmenciler returned with an export connection worth 80 million dollars from India.
Zeki Demirtaşoğlu, the President of the Mill and Sector Machinery Manufacturers Association (DESMÜD), stated that they had reached an export agreement worth 80 million dollars as a result of negotiations at the GRAINTECH INDIA 2023 fair held in India, saying, "We aim to continue increasing exports and waving our flag in more countries."
Demirtaşoğlu made statements to the AA correspondent regarding export efforts in the milling sector.
Reminding that DESMÜD, which brings together Turkish mill manufacturers and sector machinery producers under one roof, was established in 2017, Demirtaşoğlu said that more than 95% of its members were engaged in exports. Emphasizing the importance given to R&D and the establishment of factories with a high rate of turnkey technology, Demirtaşoğlu drew attention to the fact that milling machines produced in Turkey ranked first in the world, recalling that exports had been made to 164 countries so far.
Demirtaşoğlu stated that they were working with all their might to increase exports to more countries and at higher rates on the 100th anniversary of the Republic of Turkey in 2023, explaining that within this scope, they conducted the GRAINTECH INDIA 2023 fair in India last month together with the organizer company GRAINTECH.
"Aim to double export revenue"
Demirtaşoğlu emphasized that as Turkish millers, they attached great importance to India, which constitutes almost 20% of the world's population, and in return, they were also welcomed with interest, stating that representatives from the India Flour Millers Federation, Karnataka State Rice Millers Association, Vegetable Food Industry Association, and Science Employment and Technology Association, along with about 700 company officials, participated in the fair.
Demirtaşoğlu indicated that the negotiations continued after the fair, saying, "As a result of the negotiations at the GRAINTECH INDIA 2023 fair held in India, we made an export agreement worth 80 million dollars. We aim to double our export revenue, which was 3.5 billion dollars in 2022, in the coming years. We aim to continue increasing exports and waving our flag in more countries."
Highlighting that they are focused on exports as DESMÜD members, Demirtaşoğlu noted that they would participate in the International Milling Technologies Fair in Rostov, Russia, at the end of this month. Demirtaşoğlu stated that they would continue activities such as fairs, seminars, and bilateral business meetings in other countries until the end of the year, emphasizing that as a sector, they would continue to support production and Turkey's growth model based on exports.
President Demirtaşoğlu made statements regarding digital technologies in the sector.
President Demirtaşoğlu presented the key to sustainability and profitability for mill machinery manufacturing firms within a competitive market economy as the increasing interest in digitalization. However, he emphasized the necessity of adopting a correct approach towards "digital," outlining his views on the matter.
The term "digital transformation," long spoken about, initially referred to the adoption of digital technology for digitizing non-digital products. Post-pandemic, this approach to digital transformation is now obsolete in the business world. Over the past three years, any international enterprise that has not undergone such digital transformation is either niche or, more likely, no longer relevant in the business landscape. Whether it's a website, a mobile application, or a social media platform, almost every business today has had to have some form of online presence. Therefore, the term "digital transformation" is an outdated concept, and instead, we should embrace a mindset of "digital evolution."
Digital evolution involves the continuous adoption and improvement of new and emerging technologies to increase business efficiency, reduce costs, outpace competitors, and achieve better results. With new technologies and services being developed and launched at lightning speed, providing better information, increasing automation, and pushing boundaries further, failing to keep up with the current pace of change jeopardizes success.
Harvard Business Review estimates that out of the annual $1.3 trillion spent on digital transformation pre-pandemic, $900 billion went to waste. Companies that went into full crisis mode during the Covid crisis, while increasing their spending to revolutionize their digital approaches, enrich their online assets, and survive, many are currently in serious trouble due to the lack of a solid and long-term strategy.
During the Covid crisis, many retailers who invested in their own website but had to enter e-commerce without fully understanding, evaluating, and implementing the end-to-end digital process due to lack of time, resources, or capacity are now in a situation where they must do so. Digital evolution, by understanding this process enough to increase efficiency and profitability and allowing for the gradual development of the right operations, will ensure productivity is enhanced, which is naturally more cost-effective than starting from scratch today by scrapping what is already in place. This approach often results in better utilization of employee time and capacity, allowing employees to focus on the next stage of innovation, which is crucial in this inflationary period where capital holders strive to "preserve their assets."
A recent report by multinational enterprise software company Sage reveals that 83% of HR leaders and 85% of business leaders are expected to increasingly focus on the employee experience. For any digital evolution program to be successful, it is clear that relevant stakeholders, including internal HR teams, must be involved in the process, and change plans must be supported by appropriate learning and development opportunities. At its core lies the necessity for HR professionals to gradually adapt to technologies such as people analytics, cloud HR, and employee self-service. This is not a one-time effort but a gradual and continuous improvement process. At this point, it is important to note that for any digital evolution program to be successful, relevant stakeholders must be involved in the process, including your own HR team, and change plans must be supported by a robust communication and engagement plan.
I reiterate my belief that digital evolution will yield beneficial results for our DESMÜD member firms and contribute to the success of our members' efforts in this regard.
Turkish milling industry targets $5b exports, focuses on African markets in 2024
Amid global economic uncertainties, geopolitical strains and transformational waves of technology, Turkey’s flour milling sector stands resilient and poised for further expansion. In an exclusive interview with Miller Magazine, Zeki Demirtaşoğlu, President of The Association of Turkish Milling and Sector Machinery Manufacturers (DESMUD), unveils the secrets behind the sector’s enduring strength and the strategic vision steering Turkey’s flour milling powerhouse towards a record-breaking $5 billion in exports by the end of 2024.
President of The Association of Turkish Milling
and Sector Machinery Manufacturers (DESMUD)
The Turkish flour milling sector continues to thrive amidst economic challenges, wars, and geopolitical tensions. Despite global economic tightening and conflicts, the Turkish milling sector exceeded expectations in 2023, reaching over $3.5 billion in exports. Looking ahead to 2024, the Turkish milling sector anticipates reaching $5 billion in exports. The spotlight is on Africa and Latin America as key target markets.
In an interview with Miller Magazine, Zeki Demirtaşoğlu, President of The Association of Turkish Milling and Sector Machinery Manufacturers (DESMUD), he shared valuable insights into the sector’s resilience and promising future. Demirtaşoğlu’s insights provide a comprehensive overview of Turkey’s flourishing milling machinery sector and its commitment to sustainable practices on the global stage.
How would you describe the current state of the milling machinery sector in Turkey?
The Turkish milling sector is the export leader in the world and has maintained this position for many years. We predict that this sector, in which about 300 large and small companies operate in Turkey, will maintain its leadership in the world in the coming years thanks to its competitiveness in costs and its superior performance in quality and service.
How was the overall performance of the sector in 2023? Can you share the important achievements that stand out in 2023?
The Turkish milling sector concluded 2022 with exports amounting to 3.43 billion dollars and managed to exceed 3.5 billion dollars in 2023. Although precise figures are not available yet, this achievement is remarkable, considering the global economic tightening and conflicts during this period. We firmly believe that our industry will break a historical record by reaching the target of 5 billion dollars by the end of 2024. The milling sector continues to achieve significant successes in every field from storage, transport and unloading, grinding, sifting to automation, weighing and laboratory systems. The largest capacity flour, feed, starch and coffee factories in the world are established by Turkish milling machinery manufacturers. All of these facilities, where Industry 4.0 is used from storage operations to transport, grinding, sieving and automation systems, are operated by Turkish technicians.
What are the key challenges and opportunities that the sector is currently facing?
In a period of economic tightening in the world, states do not want to send the foreign currency they hold out of the country. For this reason, the Turkish milling machinery sector, which sells 94-97% of its production abroad, is experiencing difficulties in accessing loans for large investments to be made abroad, turning loans into cash and getting this cash out of the foreign country and coming to Turkey. For these reasons, unfortunately, many projects in the world have been postponed or some of them have been cancelled. These difficulties continue in a similar manner in all the countries we export to.
The pandemic that gripped the world for almost 3 years...Then the Russia-Ukraine war that broke out right on our doorstep...And finally the escalating tension in the Middle East. How was the sector affected by these global and geopolitical developments?
We expect the economic tightening model, which started in the USA and spread to the world, to come to an end in the third and fourth quarters of 2024. Therefore, the Turkish milling sector continues to prepare for the new period by strengthening its stocks. Our companies also continue the projects in their hands. Almost all of our milling machinery manufacturers have orders and projects for 1-1.5 years. In the third and fourth quarters of 2024, they aim to fulfil their factory production capacities for at least two years with orders for 2025 and 2026 by receiving new and strong orders.
The pandemic, the Russia-Ukraine war and the rising tension in the Middle East...All these have revealed how important access and accessibility to food and raw materials is, and brought food safety and security to the forefront. This process<
Statement from President Demirtaşoğlu about the use of artificial intelligence in milling
Zeki Demirtaşoğlu, President of the Milling and Sector Machinery Manufacturers Association (DESMÜD), said that Artificial Intelligence (AI) applications, which were discussed as one of the most prominent topics of the Economic Forum Meeting in Davos, have been received with great interest by the milling sector manufacturers for a long time. He made statements about artificial intelligence, stating that it is monitored and used by its member companies. Artificial intelligence; It is an intuitive imitation of human intelligence managed by computer software, and today these computer software passwords, that is, artificial intelligence, are located in every field, from business applications to consumer applications, based on the cloud. However, even ChatGPT, the most well-known application of artificial intelligence today, uses only a very limited part of artificial intelligence. Artificial intelligence is the imitation of defined human intelligence by a machine to perform the required tasks. These tasks can range from simple to more complex. The purpose of artificial intelligence is to imitate human cognitive intelligence. Nowadays, research and development scientists are progressing at an astonishing pace in imitating learning, questioning and perception, thus artificial intelligence technology is developing more and more. While some people think that these innovators may soon develop systems that exceed the human capacity to learn or evaluate any subject, others remain sceptical because all cognitive activities are woven with value judgments that are subject to human experience. Ideal artificial intelligence is the specification of artificial intelligence to perform operations for a specific purpose. Mechanical learning, one of the sub-sets of artificial intelligence, is the application of computer programs by learning new data on their own, without any guidance from humans. Such deep learning techniques enable automatic learning of large amounts of ungrouped data such as text, images, graphics or video. As technology advances, previous criteria defining artificial intelligence become obsolete. For example, the work done by machines that calculate basic functions or recognize text through optical character recognition is no longer considered a function of artificial intelligence, but is considered a normal computer function. It is now seen that the applications of artificial intelligence are endless. This technology can be applied to many different sectors and industries over time. For example; Today, AI is already being used in applications such as recommending drug doses, determining treatments and assisting with surgical procedures in the operating room in the healthcare sector, and detecting and flagging activities such as unusual debit card use and large account deposits in banking and finance. In fact, joint studies on this subject are increasing. For example; META and IBM have even established a company to use artificial intelligence more effectively. Artificial intelligence; It works with an interdisciplinary approach in machine design and production based on mathematics, computer science, linguistics, psychology and more. Other examples of machines with artificial intelligence include chess-playing computers and driverless cars. Each of these machines work by weighing all of their actions, as each action will affect a final outcome. For example, an artificial intelligence computer system makes and implements calculations to prevent collisions for driverless cars, taking into account all external data. Today, artificial intelligence is being used more and more in milling. Obtaining high quality products as a result of grinding; It is possible with the use of intelligent monitoring, diagnosis, real-time evaluation, production optimization, raw material management, machine learning and powerful data tools. By incorporating artificial intelligence-based algorithms, complex grinding operations can be carried out to achieve excellent results. These approaches based on artificial intelligence are also used in grinding plants other than wheat and separating precious metals.
People who export first check whether there is an airport or not
Milling Machinery and Sector Machinery Manufacturers Association (DESMUD) President Zeki Demirtaşoğlu stated that exporters first check whether there is an airport in the city they will go to, and said, "Those who want to export come to the city they want to go to with a single plane. In this context, Merzifon Airport should definitely have Çorum's name on it." " said.
DEMITTASOGLU PARTICIPATED IN STREET TV PROGRAM
In an interview with Cadde TV channel, DESMÜD President Zeki Demirtaşoğlu drew attention to the success of Turkish milling and industry equipment manufacturers in the international arena and the growth potential in the Indian market. Mr. Demirtaşoğlu stated that Turkish companies are in the top five in the world in terms of milling machinery production and that our manufacturers are producing quality products using extremely advanced technology.
President Demirtaşoğlu also stated that today's economic fluctuations make it difficult for industrialists to access credit and therefore additional interest support should be provided on the condition of increasing exports. He emphasized that this approach could be a lifeline for the Turkish industry.
Stating that India has surpassed China in terms of population and become one of the largest countries in the world, Demirtaşoğlu said that India's growth in the software and finance sectors attracts the attention of international companies. He also stated that India, which has a young and hardworking population, offers a great cooperation opportunity for Turkish companies and has a great market potential.
Demirtaşoğlu stated that the opening ceremony of the AgriTech Fair, which was attended by DESMÜD members and organized together, was held together, important connections were made and negotiations worth 50 million dollars in total were realized, and that he predicts that 25 to 30 million dollars of this figure will be finalized in the near future and that agreements worth 70 to 80 million dollars in total may be possible.
Zeki Demirtaşoğlu said that Turkish milling and industry equipment manufacturers will continue to grow in the international arena and cooperation opportunities with a large market like India will increase in the coming periods.