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President Demirtaşoğlu made statements regarding digital technologies in the sector.

President Demirtaşoğlu made statements regarding digital technologies in the sector.

President Demirtaşoğlu emphasized that within a competitive market economy, the increasing interest of mill machinery manufacturing companies in digital technologies presents the key to sustaining their businesses with greater reliability and acceptable profitability. However, he underscored the importance of adopting the correct approach to "digital," listing his views on the matter.

The term "digital transformation," which has been talked about for many years, was initially used to describe the adoption of digital technology to digitize non-digital products. However, post-pandemic, this approach to digital transformation is now a thing of the past in the business world. Over the past three years, any international business that has not undergone this type of digital transformation has either become a niche or, more likely, is no longer part of the business world. Now, whether it's a website, a mobile application, or a social media platform, almost every business today has had to have some form of online presence. Therefore, the term "digital transformation" is now an outdated term, and instead, we should move forward with a mindset that embraces "digital evolution."